The Art of Branding: Designing Effective Printed Marketing Collateral
Branding is the identity a company creates for its products and services, connecting those products or services to a specific group of customers. It’s the name, visual logo, and set of values associated with a product that distinguishes it from competitors. It’s the reason we instantly recognize Pepsi, Coca-Cola, Apple, or Nike—all companies with their own distinct branding. Despite the […]